Discovery & Strategy Phase (Month 1)
• Marketing audit
• Brand and positioning assessment
• Customer segmentation review
• Competitive landscape analysis
• Stakeholder interviews
• KPI and reporting framework
• 12-month strategic roadmap

Ongoing Leadership
• Monthly strategic planning
• Marketing calendar oversight
• Campaign reviews and optimization guidance
• Vendor and agency recommendations
• Leadership team participation (1 meeting/month)
• Monthly performance reporting

Deliverables
• Quarterly marketing priorities
• Monthly executive summary
• Marketing scorecard/dashboard
• Strategic recommendations